Explore and choose your best brand positioning option from hundreds of alternatives.
We'll guide you step-by-step through the important questions you need to answer to discover a meaningful brand positioning.
- improve and sharpen your brand
- personalized online working materials
- tailored guidance in your openbook
Show me the openbooks gallery (which opens in a new window).
Ideal for:
- entrepreneurs with a new idea,
- brand managers in an existing business,
- brand consultants
to explore your brand positioning in-depth with expert support.
Plan between 6 and 10 hours of your own time in total to complete all your input
As you work on your project, you might want to refer to market research or customer data
For a detailed step-by-step overview, have a look at the infographic below
You complete an extensive online exploratory interview
We provide a top-level diagnostic of issues around your customer, brand and market
You select one area (customer, brand or market) to explore in more depth
We design a tailored exploration of your chosen area
You complete an online interview
We build 3 scenarios for positioning or repositioning your brand
You select your preferred positioning option from the 3
Your openbook packed full of insight and inspiration is ready to view
The Marquetypes™ system combines thinking from psychology, marketing science and neuroscience.
We are big fans of brand archetypes and have been refining how to use them in brand-building across many brands in many categories for more than 15 years.
All that knowledge and experience has now been built into the Marquetypes™ system, a simple and powerful way to discover your brand positioning using information about your customer, your brand and your competitive market.
If you want to explore the system in more depth, download our Branding with Marquetypes White Paper.
Or you may already be familiar with some of the great thinking that inspired us along the way:
Products to help you design your brand positioning
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Products to help you build a brand-centered business model